The Doha
Climate Talks have proved to be as useless and toothless as was expected. I
will leave other commentators to analyse what was, and was not, achieved; I
would prefer to look for signs of real action. Two business stories grabbed my
attention as possible indicators of real progress. The first is about AIG’s
attempt to sell its aircraft-leasing division to a consortium of Chinese
bidders. The second story is about Richard Branson’s efforts to offload his ownership
in Virgin Atlantic after talks this weekend. These could indicate that change is
finally on the way in aviation, the bĂȘte noir of environmentalists hoping to
see progress with climate change.
In the book
Fly and be Damned I present aviation as the Litmus test of when world leaders
finally grasp the nettle and take action to limit the damage of excess carbon
dioxide emissions. The required action
is simple for the politicians, and will transform the industry for the better
and a much improved passenger experience — but the current industry will suffer.
Aircraft leasing companies will be hit particularly hard, as the book value of
aircraft is slashed for all but the newest most efficient aircraft immediately
it becomes clear that action is likely.
Richard
Branson and the management of IAG are shrewd business people (and may have read
my book). They can see that to sell now before their peers reach the same
conclusion is a sensible business decision. For those who are looking to buy
these stakes, they can look forward to fame in cases studied in business schools
showing how you can get caught through failing to read correctly the winds of
change. In hindsight, it will seem so obvious but it will not be the first time
investors have been stung by buying in just before the collapse.
I wish Richard
Branson and Bob Benmosche, CEO and AIG the best of luck; they deserve to profit
from making the first move towards a sustainable aviation industry. For the
prospective investors, ‘buyer beware’.
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