The Sustainable Revolution at a Tipping Point

We will look back from the future and identify 2010 as the year when the Sustainable Revolution began. The group of us who are interested in sustainability, and debate what it means, is much larger than five years ago. That is a start but hardly a revolution. There are two incidents in 2010 that will mark 2010 as special; one big and one small.

The big change is the euro crisis. Anyone who thinks the crisis has been solved is deluded. There will be change, and like a revolution it will not be easy to control. Any one of the highly indebted southern European countries could be the first to cave into market pressure and be forced to default on its sovereign debt. In such circumstances this would surely mean also leaving the euro. The change could be more controlled, and much more dramatic, such as Germany deciding to pull out of the euro project.

What has this to do with sustainability? This is the start of understanding that deep rooted sustainability is about fundamental change to society and the economy. Before the financial crisis I wrote about the globalised financial system with the words that ‘more connections bring greater resilience and reduce the chances of collapse, but if collapse does come, there will be no hiding from the consequences.’ More recently, before the euro crisis, I speculated that ‘one or more members will explore the possibility of exit to regain greater financial control.’ These thoughts are not reaction to crisis but come from a carefully considered analysis of the economics of stable sustainable societies.

The euro crisis could be the start of reconfiguring global finance to build a more resilient global economy. This is the big change and a crucial aspect of the Sustainable Revolution.

The small change is David Cameron’s instruction to the Office for National Statistics to devise a measure of quality of life. This does not seem like an important issue, but it is a stage on the journey towards a sustainable society. We must bring ecosystem integrity on to the balance sheet and devise appropriate measures for society that include health and happiness. The Sustainable Revolution will make the old measures of development based on pure economic measures, such as GDP, obsolescent.

What does the Sustainable Revolution mean for policy makers, business and the general public?

Sustainability can be seen in many different ways. For some people it is imperative that we reduce the impact we are having on the environment. Other people see the marketing possibilities or the need to protect and enhancing the reputation of business. For yet others it is all about government regulations. All of these are true but more than anything else sustainability has to be at the core of every important decision taken.

We must take off the blindfold of how society operates now, to see the world as it should be, then look for the opportunities to make the transition. The Sustainable Revolution is finally upon us.