Sunday 21 August 2011

The Politics of Denial

According to a US report from the Obama Administration:

‘A family that purchases a new vehicle in 2025 will save $8,200 in fuel costs compared with a similar vehicle in 2010.’

The report titled, White House Driving Efficiency: Cutting Costs for Families at the Pump and Slashing Dependence on Oil outlines the Administration’s national vehicle program, increasing fuel economy to 54.5 miles per gallon for cars and light-duty trucks by Model Year 2025. For the United States this is a big improvement, but it should be seen in context. These are figures that can be achieved now in 2011 with current technology, if there is a will. The challenge is two-fold; persuading the car makers to adjust the range of the models they offer and the willingness of drivers to sign up for the more efficient models.

The report is attempting to sell the changes using the argument that it will cost less. For an immediate change in standards, effective this year, that might be so, but not in the timescale of 2025. Oil prices are set to climb; families should be buying more efficient cars to avoid the big price rises to come. It is disingenuous to spin these improved standards as savings when in reality fuel bills will be considerable higher in 2025. Is it the American drivers who are so dumb that they cannot be trusted with the facts? Or, is it that US politicians have a very low opinion of their electorate? Either way it is a sign that US political wrangling is divorced from reality.

The Whitehouse statement is an attempt at spinning necessary change as a denial that fundamental change is needed, implying that US drivers can carry on as before ― and will actually save money. In such a political climate, progress is made at a snail’s pace.

I recently sold my 12-year old Audi estate which would consistently deliver 55 miles to each gallon. Admittedly this refers to UK galloon so does not meet the US standards for 2025 but as an old European banger it gets close.

There is much to admire about the United States but it seems at the moment to be stuck on a political rut of denial, believing that the US high consumption can go on indefinitely with only marginal changes.

The 2025 vehicle efficiency standards are to be welcomed but are too little, too late.

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