We will look back from the future and identify 2010 as the year when the Sustainable Revolution began. The group of us who are interested in sustainability, and debate what it means, is much larger than five years ago. That is a start but hardly a revolution. There are two incidents in 2010 that will mark 2010 as special; one big and one small.
The big change is the euro crisis. Anyone who thinks the crisis has been solved is deluded. There will be change, and like a revolution it will not be easy to control. Any one of the highly indebted southern European countries could be the first to cave into market pressure and be forced to default on its sovereign debt. In such circumstances this would surely mean also leaving the euro. The change could be more controlled, and much more dramatic, such as Germany deciding to pull out of the euro project.
What has this to do with sustainability? This is the start of understanding that deep rooted sustainability is about fundamental change to society and the economy. Before the financial crisis I wrote about the globalised financial system with the words that ‘more connections bring greater resilience and reduce the chances of collapse, but if collapse does come, there will be no hiding from the consequences.’ More recently, before the euro crisis, I speculated that ‘one or more members will explore the possibility of exit to regain greater financial control.’ These thoughts are not reaction to crisis but come from a carefully considered analysis of the economics of stable sustainable societies.
The euro crisis could be the start of reconfiguring global finance to build a more resilient global economy. This is the big change and a crucial aspect of the Sustainable Revolution.
The small change is David Cameron’s instruction to the Office for National Statistics to devise a measure of quality of life. This does not seem like an important issue, but it is a stage on the journey towards a sustainable society. We must bring ecosystem integrity on to the balance sheet and devise appropriate measures for society that include health and happiness. The Sustainable Revolution will make the old measures of development based on pure economic measures, such as GDP, obsolescent.
What does the Sustainable Revolution mean for policy makers, business and the general public?
Sustainability can be seen in many different ways. For some people it is imperative that we reduce the impact we are having on the environment. Other people see the marketing possibilities or the need to protect and enhancing the reputation of business. For yet others it is all about government regulations. All of these are true but more than anything else sustainability has to be at the core of every important decision taken.
We must take off the blindfold of how society operates now, to see the world as it should be, then look for the opportunities to make the transition. The Sustainable Revolution is finally upon us.
Monday, 29 November 2010
Monday, 22 November 2010
Record Breaking Ambition
South Africa is in the news for a record team effort in stone clearance of the mudflats at Hakskeen Pan. A track 20 km long and 1 km wide has to be cleared of stones ready for an attempt on the world land speed record in 2012.
Richard Noble and his driver Andy Green already hold the world land speed record of 763mph set in the Thrust SSC in 1997. They now plan to put the record out of reach by breaking the 1,000 mph barrier. This exceeds even the official air speed record at low altitude (no longer competed for). The project is being run on a shoe-string budget of approximately equivalent to three week’s expenditure by an F1 racing team. Why put so much effort into, and take so much risk, to break a record you already hold?
This project is both ludicrous and inspiring. If we can do this we can do almost anything. Making houses energy efficient, de-carbonising the energy supply and making transportation sustainable, are easy tasks in comparison. The Bloodhound, as the ‘car’ is called, is not to be admired for its fuel efficiency or miles-per-gallon. It is to be admired as a statement of human ambition, innovation and drive. We need more of this...
Richard Noble and his driver Andy Green already hold the world land speed record of 763mph set in the Thrust SSC in 1997. They now plan to put the record out of reach by breaking the 1,000 mph barrier. This exceeds even the official air speed record at low altitude (no longer competed for). The project is being run on a shoe-string budget of approximately equivalent to three week’s expenditure by an F1 racing team. Why put so much effort into, and take so much risk, to break a record you already hold?
This project is both ludicrous and inspiring. If we can do this we can do almost anything. Making houses energy efficient, de-carbonising the energy supply and making transportation sustainable, are easy tasks in comparison. The Bloodhound, as the ‘car’ is called, is not to be admired for its fuel efficiency or miles-per-gallon. It is to be admired as a statement of human ambition, innovation and drive. We need more of this...
Monday, 8 November 2010
Biodiversity – The Mouse in the Corner
Two weeks ago I wrote about biodiversity being the ‘Elephant in the Room’ and hoped that the Nagoya Biodiversity Summit might signal the start of ‘discussion of real-world solutions to the world’s most pressing problems.’ I hoped for too much. The world is regarding the vital issue of biodiversity loss as if it was only a mouse in the corner –easily trapped and killed at a time our choosing.
The Biodiversity summit has come and gone. A new ten year strategic plan has been agreed. This appears to be action. It is worth looking back on the previous decade to see the progress made against the targets agreed at the Convention on Biological Diversity’s COP6 in The Hague, Netherlands in 2002. The Parties responded by adopting the 2010 target of significantly slowing biodiversity loss by the end of the decade. The conference President and Netherlands State Secretary of Agriculture, Nature Management and Fisheries Geke Faber stated that it was necessary to move from policy development and dialogue to action. How have we succeeded eight years later?
On 1 November 2010 Mr Ahmaed Djoghlaf, the Executive Secretary of the Convention on Biological Diversity was back at the Hague at the Conference on Agriculture, Food Security and Climate Change. His words should have sent shocks waves around the world. He reported:
During this 2010 International Year of Biodiversity, the news is not good. In May the third edition of Global Biodiversity Outlook showed that species worldwide continue to disappear at up to 1,000 times the natural background rate of extinction. The report further warns that without concerted action massive further loss of biodiversity is projected to occur before the end of the century and that ecosystems are approaching tipping points beyond which they will be irreversibly degraded, with dire consequences for human wellbeing.
The talking continues. The talk of moving to action, is just talk.
The Biodiversity summit has come and gone. A new ten year strategic plan has been agreed. This appears to be action. It is worth looking back on the previous decade to see the progress made against the targets agreed at the Convention on Biological Diversity’s COP6 in The Hague, Netherlands in 2002. The Parties responded by adopting the 2010 target of significantly slowing biodiversity loss by the end of the decade. The conference President and Netherlands State Secretary of Agriculture, Nature Management and Fisheries Geke Faber stated that it was necessary to move from policy development and dialogue to action. How have we succeeded eight years later?
On 1 November 2010 Mr Ahmaed Djoghlaf, the Executive Secretary of the Convention on Biological Diversity was back at the Hague at the Conference on Agriculture, Food Security and Climate Change. His words should have sent shocks waves around the world. He reported:
During this 2010 International Year of Biodiversity, the news is not good. In May the third edition of Global Biodiversity Outlook showed that species worldwide continue to disappear at up to 1,000 times the natural background rate of extinction. The report further warns that without concerted action massive further loss of biodiversity is projected to occur before the end of the century and that ecosystems are approaching tipping points beyond which they will be irreversibly degraded, with dire consequences for human wellbeing.
The talking continues. The talk of moving to action, is just talk.
Sunday, 31 October 2010
Green Outcomes in the Real World
My book that came out this month is based on ideas that go back to 2004. I was meeting with a group of people in one of the leading business schools. I initiated a discussion about the nature of how we run society. I floated some questions around why we do what we do. I do not now remember the detail but it was around two themes: whether we need a throw-away society and how to make the transition beyond oil. I was hoping for a debate or a discussion. My hopes were short lived. The reaction was: oil is not running out and we already do recycling – let’s get onto something more important.
I remember the interchange well, not because of the detail of what was said, but because of the force with which the group expressed their opinion. The general thrust was that these issues are not of interest to us and do not belong to us. We are busy people with companies to run; leave these discussions to others.
In 2010 the debate has at least begun. The financial crisis has helped to illustrate that the system we have is not perfect. We are reluctant to look closer and see that the system is flawed. Covering over the cracks is all that has happened so far but the fault lines are still there.
My book goes far further than anyone on the faculty of a business school has dared to go. Some of the thoughts have appeared in the green thinking community but not connected into a real-world context. Take this book out of the library and find out if these issues are of interest to you and ask the question, does it matter to me?
Modern civilization is the pinnacle of human achievement. Through the nineteenth and twentieth centuries human ingenuity built the greatest civilization of all time. Our technology is advancing at such a pace that it seems there is nothing we cannot achieve. One of the secrets of our success has been the development of economic theory to provide a sound basis for organizing society and allocating resources efficiently. The particular idea that has accelerated progress and brought such wealth and material improvement in human lives over the last three decades is economic globalization, but the time has come to consider a new direction for society.
Preface to:
Green Outcomes in the Real World:
Global Forces, Local Circumstances and Sustainable Solutions
I remember the interchange well, not because of the detail of what was said, but because of the force with which the group expressed their opinion. The general thrust was that these issues are not of interest to us and do not belong to us. We are busy people with companies to run; leave these discussions to others.
In 2010 the debate has at least begun. The financial crisis has helped to illustrate that the system we have is not perfect. We are reluctant to look closer and see that the system is flawed. Covering over the cracks is all that has happened so far but the fault lines are still there.
My book goes far further than anyone on the faculty of a business school has dared to go. Some of the thoughts have appeared in the green thinking community but not connected into a real-world context. Take this book out of the library and find out if these issues are of interest to you and ask the question, does it matter to me?
Modern civilization is the pinnacle of human achievement. Through the nineteenth and twentieth centuries human ingenuity built the greatest civilization of all time. Our technology is advancing at such a pace that it seems there is nothing we cannot achieve. One of the secrets of our success has been the development of economic theory to provide a sound basis for organizing society and allocating resources efficiently. The particular idea that has accelerated progress and brought such wealth and material improvement in human lives over the last three decades is economic globalization, but the time has come to consider a new direction for society.
Preface to:
Green Outcomes in the Real World:
Global Forces, Local Circumstances and Sustainable Solutions
Monday, 18 October 2010
Biodiversity – The Elephant in the Room
At least the elephant is so large and well known that special effort will be made to keep this species – if only in zoos and places in the world where it is used as a working animal. For many other species there is no future. Experts warn that the planet is now in the grip of its sixth mass extinction phase - the first that is man-made.
The 193 members of the UN's Convention on Biological Diversity are gathering in Japan today aiming to tackle how to curb the world's rapid loss of animal and plant species and the habitats they live in. This is a more important debate than climate change but does not gather the level of support it deserves. I will be watching closely over the next 12 days for any sign of real progress. I am sure that there will be progress in recording which species are at risk. There will be renewed effort into trying to find and indentify species that are so far unknown to us but may be extinct before we have had the chance to catalogue them. Whether we do more than watch more closely, as the mass extinction proceeds will be the test of progress towards stopping it.
Meanwhile, an issue that filled airtime last week, reported on the BBC, is research into the colour of wind turbines. Apparently, insects are attracted more or less to different colours. White or grey is commonly used to help the turbine meld into the sky and be less intrusive for human view; but these colours have the opposite effect on insects. Insects are attracted to it; and birds are attracted to the tasty meal of a nice plump insect. A white revolving turbine blade covered in insects and a flock of hungry birds; the consequences from a bird lover’s perspective are not good.
There is a solution. The research found that insects are attracted least to the colour purple. We could therefore paint all wind turbines purple. A purple revolving turbine blade (shown in pictures to accompany a planning application) and a group of local residents; the consequences for wind turbine applications are not good. If we put this problem to a UN convention we could end up with a compromise: white and purple stripes. That would both attract the insects (and therefore the birds) as well as raising the ire of local residents.
I hope that the UN conference on global biodiversity has rather more success than such gatherings normally achieve. The world needs to be woken up from distracting arguments over the colour of wind turbines to the discussion of real-world solutions to the world’s most pressing problems.
The 193 members of the UN's Convention on Biological Diversity are gathering in Japan today aiming to tackle how to curb the world's rapid loss of animal and plant species and the habitats they live in. This is a more important debate than climate change but does not gather the level of support it deserves. I will be watching closely over the next 12 days for any sign of real progress. I am sure that there will be progress in recording which species are at risk. There will be renewed effort into trying to find and indentify species that are so far unknown to us but may be extinct before we have had the chance to catalogue them. Whether we do more than watch more closely, as the mass extinction proceeds will be the test of progress towards stopping it.
Meanwhile, an issue that filled airtime last week, reported on the BBC, is research into the colour of wind turbines. Apparently, insects are attracted more or less to different colours. White or grey is commonly used to help the turbine meld into the sky and be less intrusive for human view; but these colours have the opposite effect on insects. Insects are attracted to it; and birds are attracted to the tasty meal of a nice plump insect. A white revolving turbine blade covered in insects and a flock of hungry birds; the consequences from a bird lover’s perspective are not good.
There is a solution. The research found that insects are attracted least to the colour purple. We could therefore paint all wind turbines purple. A purple revolving turbine blade (shown in pictures to accompany a planning application) and a group of local residents; the consequences for wind turbine applications are not good. If we put this problem to a UN convention we could end up with a compromise: white and purple stripes. That would both attract the insects (and therefore the birds) as well as raising the ire of local residents.
I hope that the UN conference on global biodiversity has rather more success than such gatherings normally achieve. The world needs to be woken up from distracting arguments over the colour of wind turbines to the discussion of real-world solutions to the world’s most pressing problems.
Sunday, 10 October 2010
Unlock a new Level of Climate Action
Listening to press conferences after each of the climate talks over recent years is to listen to well crafted positive gloss of officials trying to present abject failure as progress. UNFCCC Executive Secretary, Christiana Figueres, speaking at the closing press conference on Saturday after last week’s climate talks in Tianjin, China, said:
“I told you at the press briefing at the beginning of this week that governments this week had to address together what is doable in Cancun, and what may have to be left until after Cancun. They have actually done that.”
The bickering between China and the West has left very little in the ‘doable’ category. Even so, the fact that parties have some sort of agreement over what it might be possible, to agree upon in the Cancun climate talks in December, is seen as progress. In a sense it is progress. Discussions about discussions are better than no discussions about discussions. I agree with Ms Figueres as she went on to explain the critical importance of “turning dry texts into a set of keys that unlock a new level of climate action - among rich and poor, business and consumers, governments and citizens.”
We can expect a lot more positive gloss and well crafted words in the lead up to the Cancun climate talks. I have a view on whether the world leaders will ‘unlock a new level of climate action’ but I will keep that to myself for now. Let us give them every encouragement and then hold them to account for the outcome.
“I told you at the press briefing at the beginning of this week that governments this week had to address together what is doable in Cancun, and what may have to be left until after Cancun. They have actually done that.”
The bickering between China and the West has left very little in the ‘doable’ category. Even so, the fact that parties have some sort of agreement over what it might be possible, to agree upon in the Cancun climate talks in December, is seen as progress. In a sense it is progress. Discussions about discussions are better than no discussions about discussions. I agree with Ms Figueres as she went on to explain the critical importance of “turning dry texts into a set of keys that unlock a new level of climate action - among rich and poor, business and consumers, governments and citizens.”
We can expect a lot more positive gloss and well crafted words in the lead up to the Cancun climate talks. I have a view on whether the world leaders will ‘unlock a new level of climate action’ but I will keep that to myself for now. Let us give them every encouragement and then hold them to account for the outcome.
Sunday, 3 October 2010
Looking Forward to Sochi
Russia uses over three times more energy than the European average. As a major producer of gas and oil, it can afford such extravagance. Fortunately there are people in Russia working to shift the country to a greener future. The new national energy strategy until 2030, approved by the Russian government in November 2009, aims to reduce Russia's energy dependence by boosting faster growth in sectors consuming less energy and investing in energy saving technology.
In the nearer term, Russia aims to showcase its new capability to be green at the Sochi Winter Olympic Games 2014. Russia wants to use the winter games to be a model for sustainable development for the whole of Russia. Sochi also may act as a future concept for "Green Games".
The city of Sochi has set some tough targets to be carbon neutral and zero-waste. People involved in sustainability know that these are achievable targets but we also understand the enormous difficulty in matching action to aspirations.
The Media Village will be one of the highest profile venues. It is to be built with environmentally-friendly building materials and will incorporate energy- and resource-saving technology. After the 2014 Winter Games, the village will become one of the centres of sporting and cultural life in the surrounding holiday resort of Sochi.
In January 2010, Theodore Oben, the United Nations Environment Programme (UNEP) representative expressed his satisfaction with the steps taken by the Organizing Committee.
As the calendar switches into another winter, I wish the Sochi team well. Over the next four years, I hope they can deliver what they promise and set a benchmark for the rest of Russia, and Europe, to follow at the Winter Olympics 2014.
In the nearer term, Russia aims to showcase its new capability to be green at the Sochi Winter Olympic Games 2014. Russia wants to use the winter games to be a model for sustainable development for the whole of Russia. Sochi also may act as a future concept for "Green Games".
The city of Sochi has set some tough targets to be carbon neutral and zero-waste. People involved in sustainability know that these are achievable targets but we also understand the enormous difficulty in matching action to aspirations.
The Media Village will be one of the highest profile venues. It is to be built with environmentally-friendly building materials and will incorporate energy- and resource-saving technology. After the 2014 Winter Games, the village will become one of the centres of sporting and cultural life in the surrounding holiday resort of Sochi.
In January 2010, Theodore Oben, the United Nations Environment Programme (UNEP) representative expressed his satisfaction with the steps taken by the Organizing Committee.
As the calendar switches into another winter, I wish the Sochi team well. Over the next four years, I hope they can deliver what they promise and set a benchmark for the rest of Russia, and Europe, to follow at the Winter Olympics 2014.
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